Case Study

OpenStreetMap US × State of the Map

Designing a Seamless Conference Experience Through Branding & Production

State of the Map US is the annual conference for the OpenStreetMap US community—a national gathering of mapping professionals, geospatial experts, and passionate volunteers. The event connects innovators across public, nonprofit, and tech sectors to discuss the power of open-source mapping.

Full Brand System Developed

0 +

Production Assets Delivered

(Print + Digital)

0 %

Automated Attendee Badge System

Using Custom Excel Workflows

The Ask

OpenStreetMap US needed a cohesive, professional visual identity and production system for their flagship conference, State of the Map US. Materials needed to be polished, on-brand, and easily deployable across a mix of digital and physical environments, all while meeting tight timelines and print requirements.

My Role

What I Delivered

A clean, flexible brand identity system that balanced OpenStreetMap’s collaborative ethos with the professionalism of a national event
A booklet, signage, posters, and large-format conference graphics—prepped for press using dielines, color profiles, and print specifications
Name badges with dynamic, auto-populated attendee data—designed with variable fields using Excel integration to streamline check-in and personalization
File delivery to vendors, including reviewing proof files for print accuracy, resolving technical issues, and ensuring final output matched design intent

Tools & Tech

Collateral

Program Booklet

Badge

Why It Matters

This project is a strong example of how I blend strategic design with production expertise. From establishing a scalable brand identity to managing the print process and automating badge creation, I delivered creative work that was not just visually compelling—but flawlessly executed and logistically sound.