Healthcare and mission-driven organizations have been the throughline of my career. Not by accident. I was volunteering in my community from a young age and that spirit of service has stayed with me. As I grew and my life changed, I found ways to keep that spirit of service alive.
I took on jobs and projects where the design, the message, and the strategy actually matter to someone’s life. At 98point6 I helped a digital healthcare company communicate a simple but powerful idea: that quality primary care and mental health support should be accessible to anyone, anywhere, through technology. At Cadasta I told stories of communities in the developing world fighting for the right to own the land beneath their feet. For the Wikimedia Foundation and The World Bank I built communications that reached people across languages, cultures, and contexts.
What I learned across all of it is that the most important design problem is never the visual one. It is always the human one. Who is receiving this message? What do they need to feel? What do they need to do next? Those questions have driven every project I have ever taken on.