In elementary school I defended my classmates from bullies. In high school I wrote short stories about a spacefaring crime-fighting team, and as a young adult I volunteered in my community. How do these things connect? Some people might call it a hero complex but I would call it a passion for empowering others.

I’m STILL not a superhero. Radioactive spider notwithstanding, I’ve spent my adult life trying to use whatever skills I can to empower others. Pairing this with a love of design and a habit for strategy, I have spent over two decades shaping how brands look, feel, and communicate, from food websites to global foundations, nonprofits fighting for land rights to digital healthcare startups. That life molded me. I no longer daydream of fighting galaxy cruising aliens, even though I still think it would be amazing,  I daydream of using my creativity to help bolster others in their own fights to be seen.

Writing has always been my passion. I am a storyteller at heart. Sometimes long-winded. But always deliberate. This site is where I bring all of it together: the design thinking, the strategy, the storytelling, and the conviction that people deserve to feel seen.