Credentials

Introduction

Twenty years of creative direction and marketing strategy across healthcare, nonprofits, and mission-driven organizations. I build brand systems, marketing ecosystems, and communications that connect organizations with the people they serve, and I bring lived experience to every strategy I develop.

Dexterous Creative

Founder and Creative Director, 2019 to Present

Independent creative studio serving healthcare companies, global nonprofits, and mission-driven brands across brand systems, email marketing, and campaign strategy.

Westgate Resorts

Marketing Data Analyst, 2024 to Present

Supporting large-scale email marketing operations through Salesforce Marketing Cloud, SQL query development, and audience segmentation.

98point6

Principal Designer, 2020 to 2024

Sole designer for a digital healthcare company, leading brand consistency, email marketing, and creative systems across digital and print channels.

Cadasta Foundation

Art Director, 2015 to 2019

Led all brand and visual communications for a nonprofit using technology to secure land rights for vulnerable communities worldwide.

Allrecipes / Meredith Corporation

Designer, 2011 to 2015

Designed executive presentations, marketing materials, and digital assets for one of the world’s largest food media brands and its parent company.

Core Competencies

Creative Direction, Brand Strategy, Marketing Strategy, Content Development, Email Marketing, Salesforce Marketing Cloud, Campaign Architecture, Audience Segmentation, HTML/CSS, Adobe Creative Suite, Figma, Elementor, Patient Advocacy, Healthcare Communication, Nonprofit Communications

Strategy and Marketing

Marketing Strategy
Brand Strategy
Campaign Architecture
Audience Segmentation
Content Development
Healthcare Communication
Nonprofit Communications
Patient Advocacy

Creative Direction

Creative Direction
Brand Systems
Visual Storytelling
Email Design
Presentation Design

Technical

Salesforce Marketing Cloud
HTML/CSS
Adobe Creative Suite
Figma, Elementor

Writing and Advocacy

Essay Writing
Personal Narrative
Healthcare Advocacy
Community Building

The credentials are just the beginning.
The real work is everywhere else on this site.
Go explore.